The Scarles Story
In 2005, fueled by a shared passion for modifying cars and a dream of building something special, two friends, Andy Scarr and Andre Douglas, started Scarles out of a cramped garage. Tired of the industry's focus on flashy marketing rather than quality parts, they set out to create a different kind of company built on customer feedback and a genuine love for the car culture.
They joined their last names to create SCARLES [pronounced: SCAR-LISS to clear up all those years of confusion].
SCARLES was born from a desire to bring performance products directly to car enthusiasts at a great price and redefine the industry's perception. Sick of the tired tropes of half-naked models and empty promises, we committed to a different approach. Our brand ethos became clear:
"CHANGING THE WORLD ONE CAR AT A TIME"
Our first showroom on Patiki Road
Our journey began with listening intently to our car friends and prospective customers. Their ideas fueled our designs, pushing us to create prototypes that met the highest standards. After rigorous testing, we forged exclusive partnerships with hand-selected manufacturers, ensuring that every product was a testament to our commitment to quality.
A defining moment came on the eve of 2006 when we made our first sale to a customer named Daniel. To commemorate this milestone, we laminated the $10 bill he used to make the purchase, a constant reminder of our humble beginnings.
Our holy grail. The first-ever sale
Today, SCARLES is more than just a brand; it's a community of car enthusiasts. We've evolved, expanding our product range and deepening our partnerships with industry leaders. But our core mission remains unchanged: to help people fall more in love with their cars.
We want every SCARLES customer to experience that thrill of turning around and looking back at their vehicle when they've parked it.
You are the heart of our story. Thank you for your continued support. Let's keep the automotive world moving forward together.
Join us on Instagram and Facebook. Share your ride with us #scarlesperformance and we hope you spread the word 🙏
Follow us on
Instagram: https://www.instagram.com/scarlesperformance/
Tiktok: https://www.tiktok.com/@scarlesperformance
Facebook: https://www.facebook.com/ScarlesPerformance
Our first major photoshoot that nearly killed our model
A new beginning was born when we moved to 41 Patiki Road, Auckland.
The store today
